Heartland Recreational Vehicles LLC, Elkhart, Ind., was founded in 2003 by a quintet of RV veterans. Their philosophy is lower numbers mean a better market and better dealers. That was one of the reasons why all of them left their previous companies to bring Heartland RV to the public.
The first product created by Heartland was a high-end fifth wheel. The Landmark which was aimed at extended-stay RVers who spend a lot of time in their coaches at one location was picked to create first on purpose because it was going to be the hardest to build and they wanted to prove that they could do it and do it right.
Because of the success with the Landmark they were able to introduce the Bighorn in 2004. From this debut, Heartland doubled its dealer base, and added two new coaches, the Cyclone and Sundance. Both of which are mid-profile sport utility fifth-wheel trailers.
Heartland relies on word-of-mouth advertising and favorable review in RV club publications rather that through widespread advertising. Heartland has grown quickly especially after introducing the Sundance and Cyclone sport utility fifth-wheels but their aim is still to stay pretty content for a while so that they make sure that they are the best that they can be. Their goal is not to be a high volume company. They want to create demand from their dealers and for their dealers, and keep innovations going. With notable technological accomplishments like the tighter turning radius for extended-cab or short-bed pickup truck and the development of a universal docking center they are well on their way to doing just that!